Stem brand guide and design system

Stem helps artists and labels navigate the business behind their music. Offering music and video distribution, visualized data, monthly royalty payments, simplified revenue splits, and advances on future earnings, Stem offers artists the tools and resources to manage their creative careers.

I led a visual rebrand and created a design system to help elevate the Stem experience and to provide consistency across the digital products and marketing campaigns. I designed the overall framework and documentation to establish a source of truth and to keep the team aligned. This included custom iconography and illustration assets, typography, color palette selection, photography direction, and all UI components.